Branding

Fuel Masters proudly flies the branded flags for Valero, Diamond Shamrock and Shamrock. We provided co-branding services for retailers in need of branding services.

Cost free brand conversion- We pay the cost for converting qualified locations.
Superior Products- You will be supplied with Valero’s full line of premium, clean burning fuels backed by the largest independent refiner in the U.S.
Proprietary and Commercial Credit Cards- Both Diamond Shamrock and Shamrock customers enjoy benefits of a proprietary and commercial credit cards. With a customer base numbering in the hundreds of thousands, you will be provided with a new state of the art satellite system.

Valero Energy Corporation is a Fortune 500 company based in San Antonio with approximately 20,000 employees and expected revenues of $55 billion.

One of the top U.S. refining companies, Valero has an extensive refining system with a throughput capacity of approximately 2.5 million barrels per day. The company's geographically diverse refining network stretches from Canada to the U.S. Gulf Coast and West Coast to the Caribbean.

In combination with its interest in Valero L.P., Valero has 4,800 miles of refined product and crude oil pipelines as well as refined product terminals and crude oil storage facilities, which complement its refining and marketing assets in the U.S. Southwest and Mid-continent regions.

A marketing leader, Valero has approximately 4,700 retail sites branded as Valero, Diamond Shamrock, Ultramar, Beacon and Total. The company markets on a retail and wholesale basis through a bulk and rack marketing network in 40 U.S. states, Canada, Latin America and the Caribbean region.